In this section of the Toolbox you'll find resources to help launch your media campaign.
You may want to start by reviewing the "Pathways to the Public" section of our communications primer. There you'll learn about popular methods for taking your message to the public - including traditional media outreach tools like press releases and press conferences. We've also provided a useful section on "Media Relations" to help you approach reporters and editors with your story. If you're looking for inspiration, you might find some useful ideas in the the "Sample Media Kit" produced for Great Lakes Forever.
Finally, you'll find comprehensive, up-to-date "Media Contacts " list . These are an invaluable resource of targeted reporters, editors, television and radio producers, and others - all interested in Great Lakes and/or related aquatic habitat issues. Lists have been compiled for each state, Ontario and Montreal.
We hope you'll find everything you need to get your media campaign started. By working together and speaking with a united voice, we can increase media coverage of Great Lakes issues and build public understanding and support for Great Lakes protection.